A Service For Self-Employment Training and Support

Assets Toledo
2200 Jefferson Ave. - 1st fl
Toledo, Ohio 43604
P: 419.251.9870
F: 419.243.8002
Assets Toledo, a non-profit organization serving small business owners with self-employment training and support.
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Assets Toledo

When it comes to buying flowers, men are last-minute buyers.

That's one of the things Stacey Turner found out when she opened her florist shop in September. "They never plan in advance," she says.

Something else she found out was how hard it is to start a business-and how important it is to have some training and mentoring.

Turner, 36, is a graduate of the Toledo ASSETS business training program. "ASSETS opened my eyes," she says. "It showed me all the things that go into making a successful business."

It also helped her overcome her fears. "I wondered, 'What if I fail? Can I handle that?' The program took some of the fear out of starting a business."

Before putting her money down to start a florist shop, she went to floral school to see if she would like it. She did and, together with her husband, Chuck, 45, a Toledo police officer, they bought an existing shop and re-named Blessed Blossoms-a name which reflects her faith in God and her hope for business success.

The other thing ASSETS provided was a mentor. In her case, a perfect match was found in Jean Emery, a successful, long-time local florist.

"Jean has helped so much," says Stacey. "She introduced me to the wholesalers, helped me with buying decisions and is tells me to call her whenever I have a question about anything. There's nothing like having someone as experienced as her to help-someone who not only knows business, but is doing it."

When Stacey asked how she could ever repay, Emery told her: "By being successful-that's the only way you can repay me."

Running a florist shop is a bit tricky. After all, how many other businesses are there where the raw materials die in a week? Learning how many roses, carnations and other flowers to buy is one of the challenges facing Stacey. "Roses will last a week, carnations up to ten days," she says, adding that she hasn't been in business yet to see any purchasing patterns.

"I don't want to buy too many, but I also don't want to buy too few-I can't be running back to buy more each day."

As far as she can tell, she's the only African-American in the city that owns a florist shop. The store is located in a mixed-race neighborhood; most of her customers are White, she says.

Right now, everything she earns is going back into the Store, but that's OK, she says. "I like to be challenged, and this is challenging." 

2200 Jefferson Ave. - 1st fl, Toledo, Ohio43604
P: 419.251.9870, F: 419.243.8002

Mission Statement

Our Mission is to assist self-motivated individuals in Northwest Ohio who have a personal vision for self-employment and small business initiatives, but limited resources, by providing hands-on-training, peer networking, and support network and capital.


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