A Service For Self-Employment Training and Support

Assets Toledo
2200 Jefferson Ave. - 1st fl
Toledo, Ohio 43604
P: 419.251.9870
F: 419.243.8002
Assets Toledo, a non-profit organization serving small business owners with self-employment training and support.
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Assets Toledo

When Maria Rodriguez-Winter looks down Broadway Avenue in old South Toledo, she doesn't see a declining neighborhood of old, decaying buildings. She sees a vibrant street, filled with people going to arts events, eating at restaurants and patronizing new local businesses.

"I want to do something to revitalize this area," says Rodriguez-Winter, who graduated from ASSETS Toledo in March. "I wanted to create something that gives young people somewhere to do and something to do."

Rodrgiuez-Winter comes from the "put up or shut up" school of community development-it's not her style to do business in the suburbs but tell inner city people how to fix their area. She's planted her flag squarely in the neighborhood by opening her new Allstate insurance agency.

Opening the agency wasn't her first choice; together with her daughter, Carmen Feliciana, she hoped to open a them they should try something else first to get some experience in business and build up some capital.

She bought an old ceramics studio a year ago and fixed it up, employing other ASSETS graduates to assist with the remodeling. Her Latino target market is evidenced in the building's Latin décor, which also reflects her Mexican heritage. She offers a full range of services, including life, property, casualty and health insurance.

Her goal is to have the business paying for itself in three years, at which time she wants to turn her attention to the restaurant and theater. "It will be called the One World Theatre and Café," she says, dreaming of when the now-empty building will host performing arts groups from across the country.

"But first I need to build up my insurance business, so I can turn that dream into a reality. 

Assets Toledo
2200 Jefferson Ave. - 1st fl, Toledo, Ohio43604
P: 419.251.9870, F: 419.243.8002

Mission Statement

Our Mission is to assist self-motivated individuals in Northwest Ohio who have a personal vision for self-employment and small business initiatives, but limited resources, by providing hands-on-training, peer networking, and support network and capital.


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